Get to Know Symtrain
Together we will optimize your employee performance with automated role-play.
Dan McCann, our founder, ran an outbound sales contact center and struggled to develop talent, losing almost 50% of our new hires in their first six months. We tried revamping training countless times, hiring more experienced talent, and adding our top 10% performers as mentors and coaches – when they had time.
Unfortunately, none of these efforts moved the needle.
Our new hires continued to get stuck when they tried to apply what they had learned in training to real-world scenarios. We knew practice makes perfect, but needed to find a way to scale a role-play-centric, hands-on approach to training.
So, we built a simulator to practice real-world role-plays. It worked so well that Sym-training became our coaching standard for all employees, and new hire retention grew to over 90%!
And with that, SymTrain was born!
Time Saved with SymTrain
Read Case StudyWho we are
A team of experienced professionals

Dan McCann
CEO & Chief Learning OfficerDan is an experienced and dynamic leader. His passion for lifetime learning, growth, and innovation has led him to build symtrain, an SaaS platform which automates the process of role-play and coaching. Symtraining allows employees to apply knowledge, build confidence, and develop skills quickly.
Dan McCann
CEO & Chief Learning Officer
Rusty Coleman
Chief Revenue OfficerRusty has been working in the tech sector successfully developing and selling software solutions for over 40 years. As an executive in the contact center software industry, his responsibilities included building and managing sales organizations while driving and executing revenue growth strategies.
Rusty Coleman
Chief Revenue Officer
Jim Madden
Chief Operating OfficerJim Madden is a seasoned leader in the Contact Center industry and has led several successful tech-leading companies. In his role, Jim oversees all aspects of symtrain's go-to-market including new revenue growth, marketing, client success, channels, professional services, and solutions consulting for the firm.
Jim Madden
Chief Operating Officer
Neeti Dewan, CPA
Financial AdvisorHer background includes time with Fortune 500 companies, as a national leader at KPMG, and as CEO of her own successful consulting firm. Neeti specializes in M&A, compliance; strategy, operational leadership, and business turn-arounds.
Neeti Dewan, CPA
Financial Advisor
Liz Powell
Vice President of Customer OperationsLiz has spent her career helping customers get results from many functions including sales, to product, account management, implementation, and technical operations. She is an enthusiastic and high-energy problem-solver and SymTrain is delighted to have her creativity on the team.
Liz Powell
Vice President of Customer Operations
Scott Drake
Chief Technology OfficerScott is a Technology, Digital Media, and Operations Leader with 20+ years creating and managing world-class technology, product, and business solutions across Broadcast, Mobile, and Emerging Platforms. Scott now resides in New York, NY with his wife and enjoys visits from his three adult children.
Scott Drake
Chief Technology OfficerCompany statistics
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