September 2, 2026

EP 16: How Ticketmaster Is Redefining Coaching with Ethan Adshade

ethan adshade

In this Coach’s Corner, our CEO, Dan McCann, sat down with Ethan Adshade, Senior Director of Global Enablement at Ticketmaster, to discuss how world-class coaching systems are built and why philosophy must come before technology.

Together, they dive into:

  • Why coaching should be a core part of enablement, with organizations focusing not only on delivering coaching but also on developing the coaches themselves and measuring their impact.
  • Why effective coaching needs to go beyond scorecards and compliance by considering the context of the business, the customer experience, and the human side of every interaction.
  • How data, AI, and technology can help identify coaching opportunities at scale while still requiring human coaches to provide context, judgment, and meaningful development.
  • Why organizations should define their coaching philosophy and desired outcomes before choosing technology, and how taking a punitive approach to coaching can create a stronger environment for growth.

Explore other Coach’s Corner sessions.

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