In this Coach’s Corner, our CEO, Dan McCann, sat down with Jim Iyoob, President of ETS Labs and Chief Revenue Officer of E-Tech Global Services. Jim brings decades of frontline-to-boardroom experience to a conversation about what actually changes when companies stop measuring coaching by a checkbox score and start measuring it by behavior.
Together, they dive into:
- How E-Tech got 87% of employees self-coaching with 30–45 second in-the-flow microlearning moments
- Why coaching and quality should be measured as a behavior, not a score
- The “crawl, walk, run” approach to deploying AI, and why fixing your data comes first
- Jim’s advice for young leaders: get a mentor, take risks, and fail forward
