September 2, 2026

EP  4: The Art of Coaching, Brewed to Perfection with James Chaffin

James Chaffin

In this Coach’s Corner, our CEO, Dan McCann, sat down with James Chaffin, Speech and Quality Manager at Revenue Group, to explore the connection between data-driven coaching, continuous improvement, and James’s unexpected expertise as a coffee coach.

Together, they dive into:

  • The parallels between coffee brewing and CX coaching, including how data and technology can reveal opportunities for improvement that people may not recognize themselves.
  • Why effective coaching means challenging preconceived notions, breaking bad habits, and helping people see beyond the limits they’ve set for themselves.
  • How AI coaching and simulation create a safe environment for agents to practice, make mistakes, and develop new skills based on real performance data.
  • Why QA and CX leaders should make the most of the data and technology available to them, and continuously explore new tools and ways to turn insights into better performance.

Explore other Coach’s Corner sessions.

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